Client case

Martin Kaiser GmbH & Co KG

Martin Kaiser achieves triple plus on label Data Label

Martin Kaiser GmbH & Co KG., producer of electrotechnical articles, supplies its products worldwide. Ever since its foundation in 1939, the focus has been on quality, reliability and innovation and has remained ‘Made in Germany’.

Martin Kaiser GmbH & Co.KG has recently supplemented its range with extensive trade data and has thus achieved triple plus status on the Label Data Label wholesale, purchasing and calculation; an impressive achievement.

  • Particpant type: Manufacturer
  • Data provider since: 2021
  • Data publication via: DICO SALES005
  • 2BA Software partner: Skwirrel
High quality level

Martin Kaiser GmbH always strives for a high level of quality for their products and this was also the benchmark for the data to be supplied.

Although the entire process took more time than expected, it was successfully completed thanks to the excellent support of our PIM supplier Skwirrel and 2BA.

Now with the addition of the trade data, they have immediately achieved the triple plus status and can proudly call themselves a 2BA partner!

Due to the digital availability of the entire standard range, including extensive product data, they expect to be able to support their relations better and more efficiently in their commercial activities towards their customers.

Moreover, they can make the ‘digital twin’ of new products available to the market much more quickly. 

Jan van Ee of RDV Techniek BV, the Dutch repesentative for Martin Kaiser:

The wish for availability of our range, classified according to ETIM, via the 2BA data pool regularly came up in conversations with our loyal customers in the Netherlands. Within Europe, the Netherlands is a pioneer in the field of digital data, which is one of the reasons why the choice for 2BA was quickly made.

To expand

The digital data will soon also be made available in Martin Kaiser’s other sales markets, which can now be achieved very quickly thanks to the ETIM classification. The range will also be further completed and the data will be expanded with, among other things, product references and, if desired, with additional appendices.

With the new partnership with 2BA, Martin Kaiser takes a big step forward in the field of digital data and positions itself as a reliable and innovative partner for its customers in the Netherlands and abroad.

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